Branded Giveaways That Get Results
A free pen, tote bag, or coffee mug might seem small, but 88% of people remember the brand on a promotional product they received—sometimes years after getting it.
Promotional items have been proven to increase brand awareness, drive customer loyalty, and generate sales.
But not all giveaways are created equal. The right promotional product sticks with your audience and keeps your business top of mind. Here’s how to make sure your branded merchandise delivers real value.
3 Reasons Why Promotional Products Work
- Low-cost, high exposure. The cost per impression (CPI) of promotional products is lower than TV, digital ads, and billboards.
- Long-lasting brand visibility. The average person keeps a promotional product for at least eight months.
- Stronger customer connections. 83% of people say they are more likely to do business with a brand after receiving a branded item.
(Source: Promotional Products Association International)
What Makes a Good Promotional Product?
It Gets Used Regularly
Products that people use daily will keep your brand in front of them. The best choices include:
- Pens & Notebooks – Perfect for offices and conferences.
- Drinkware – Mugs, tumblers, and water bottles are used daily at home and work.
- Tote Bags – A walking billboard for your business.
It Fits Your Audience
Your promotional product should make sense for your brand and customers. For example:
- A coffee shop might offer branded tumblers with a refill discount.
- A fitness business could give away sweat-resistant headbands or water bottles.
- A tech company might distribute USB drives or webcam covers.
It Looks & Feels High-Quality
A poorly made promo item reflects poorly on your business. If you wouldn’t use it, your customers won’t either.
How Businesses Use Promotional Products to Win More Customers
Smart businesses don’t just hand out branded items—they use them strategically.
To get the most out of promotional products, consider where and how you use them, such as:
- Trade Shows & Conferences: Hand out useful items that won’t get thrown away.
- Customer Loyalty Gifts: Surprise repeat customers with a freebie to keep them coming back.
- Social Media Giveaways: Boost online engagement by offering branded swag as a prize.
- Retail Promotions: Include a free branded gift with purchases over a certain amount.
Adding a QR code, special offer, or discount to your promo items can also encourage people to take action after receiving them.
Get Promotional Products That Work
The right promotional products can turn a one-time interaction into long-term brand awareness. Need help picking the best promotional items for your business? Contact us today!
