Printed marketing materials leave a lasting impression, but businesses today need solutions that are fast, affordable, and adaptable to changing needs.
Digital printing makes it possible to print high-quality materials quickly, without the setup costs of traditional printing methods. Whether you need a short-run batch of business cards, on-demand brochures, or personalized direct mail, digital printing provides the speed and flexibility to keep up with your business.
What Makes Digital Printing Different?
Unlike traditional offset printing, digital printing eliminates costly setup time and allows for smaller print runs, fast turnarounds, and greater customization options.
Businesses benefit from digital printing because it:
- Allows for short-run printing without high setup fees.
- Provides quick turnarounds—often within a few days.
- Enables personalization, such as variable data printing for direct mail campaigns.
- Delivers high-quality, full-color results at an affordable price.
For companies that need marketing materials on demand, digital printing is a practical and cost-effective choice.
5 Essential Digital Print Products for Businesses
1. Business Cards: Make a Strong First Impression
A well-designed business card helps establish credibility. Digital printing allows for quick reorders, design updates, and premium finishes like gloss, matte, and soft-touch coatings.
2. Brochures & Flyers: Inform and Persuade
Printed brochures give customers something tangible to hold onto. Whether handed out at events or mailed to prospects, they make a business more memorable than digital ads alone.
3. Direct Mail: Targeted Marketing That Works
With variable data printing, businesses can personalize mailers with customer names, unique offers, or location-based messaging—boosting response rates compared to generic mail campaigns.
4. Postcards & Invitations: Cost-Effective Promotions
Postcards remain one of the most affordable marketing tools. They’re easy to design, print, and distribute, making them perfect for sales, event invitations, and seasonal promotions.
5. Rack Cards & Menus: Practical and Professional
Restaurants, salons, and tourism businesses benefit from compact, easy-to-read print materials that customers can take with them. Digital printing ensures vibrant colors and crisp text without long wait times.
How to Get the Most Out of Digital Printing
Choose Quality Over Quantity
Instead of ordering thousands of generic materials, print what you need when you need it. Digital printing makes it easy to update designs without wasting outdated materials.
Incorporate Personalization
Customers respond better to marketing that feels tailored to them. Using variable data printing, businesses can customize each print piece with personalized text, images, or offers.
Pair Print with Digital Marketing
Printed materials should drive engagement beyond the page. Adding QR codes, social media handles, or website links helps customers continue the conversation online.
Fast, Affordable Digital Printing from 307 Print
307 Print specializes in high-quality digital printing for businesses of all sizes.
From business cards to billboards and everything in-between, we offer quick turnaround times and expert guidance to help you make the most of your print marketing.
